Multilevel or “network” marketing plans are a way of selling goods or services through distributors.
These plans typically promise that if you sign up as a distributor, you’ll receive commissions – for your sales and those of the people you recruit to become distributors.
These recruits sometimes are referred to as your “downline.”
Some multilevel marketing plans are legitimate …
However, others are illegal pyramid schemes.
In pyramids, commissions are based on the number of distributors recruited. Most of the product sales are made to these distributors – not to consumers in general.
The underlying goods and services, which vary from stocks to car leases, serve only to make the schemes look legitimate.
Joining a pyramid is risky because the vast majority of participants lose money to pay for the rewards of a lucky few.
Most people end up with nothing to show for their money except the expensive products or marketing materials they’re pressured to buy.
If you’re thinking about joining what appears to be a legitimate multilevel marketing plan, take time to learn about the plan.
- What’s the company’s track record?
- What products does it sell?
- Does it sell products to the public-at-large?
- Does it have the evidence to back up the claims it makes about its product?
- Is the product competitively priced?
- Is it likely to appeal to a large customer base?
- How much is the investment to join the plan?
- Is there a minimum monthly sales commitment to earn a commission?
- Will you be required to recruit new distributors to earn your commission?
Be skeptical if a distributor tells you that for the price of a “start-up kit” of inventory and sales literature – and sometimes a commitment to sell a specific amount of the product or service each month – you’ll be on the road to riches!
Often consumers spend a lot of money to “build their business” by participating in training programs, buying sales leads or purchasing the products themselves.
Too often, these purchases are all they ever see for their investments!
If you decide to become a distributor …
You are legally responsible for the claims you make about the company, its product and the business opportunities it offers.
That applies even if you’re repeating claims you read in a company brochure or advertising flyer.
You have to verify the research behind any claims about a product’s performance before repeating those claims to a potential customer.
In addition, if you solicit new distributors, you are responsible for the claims you make about a distributor’s earnings potential.
Be sure to represent the opportunity honestly and avoid making unrealistic promises. If those promises fall through, remember that you could be held liable.
Use common sense when evaluating a multilevel marketing opportunity and consider the following tips as you make your decision:
Any plan that includes commissions for recruiting additional distributors. It may be an illegal pyramid!
Of plans that ask new distributors to purchase expensive products and marketing materials. These plans may be pyramids in disguise!
Be Cautious …
Of plans that claim you will make money through continued growth of your downline, that is, the number of distributors you recruit.
Of plans that claim to sell miracle products or promise enormous earnings. Ask the promoter to substantiate his claims.
Of shills – “decoy” references paid by a plan’s promoter to lie about their earnings through the plan.
Don’t Pay or Sign …
Any contracts in an “opportunity meeting” or any other pressure-filled situation. Insist on taking your time to think over your decision.
Talk it over with a family member, friend, accountant or lawyer.
Do Your Homework and Check it Out …
Especially when the claims about the product or your potential earnings seem too good to be true!
Remember that no matter how good a product and how solid a multilevel marketing plan may be …
You will need to invest “sweat equity” as well as good money for your investment to pay off!